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It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]

Recently, we were invited by Lufthansa to its first FlyingLab, held onboard the inaugural Frankfurt to San Jose flight. It was a one-of-a-kind experience, with a full-fledged in-flight conference [...]

Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]

Editor’s Note: This is the first of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. [...]

If content marketing seems the new buzzword these days, it’s because online social networks have renewed the cultural importance of storytelling. Superficial advertisements are passé. Exchange of [...]

Through the ages, travel has been an inseparable element of romance. Delve into novels; watch movies; listen to songs — and you’ll often come across elements such as journeys, separations, [...]

Last week, British Airways released a short film (commercial?), called Fuelled by Love, that lasts six-and-a-half minutes, and has since become a hit on the internet. As of writing, the video has [...]

This piece should have been the easiest to write. After all, five years gives one a multitude of experiences (and insights?) to choose from. Instead, I’ve lingered the most on this one [...]

SimpliFlying organised the world’s first airline marketing innovation lab attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish [...]