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Author Archive for: "Shubhodeep Pal"
 How SimpliFlying Helped in the Launch of flyadeal, Saudi Arabia’s Digital-First LCC
By Shubhodeep Pal
September 23, 2021

How SimpliFlying Helped in the Launch of flyadeal, Saudi Arabia’s Digital-First LCC

Launching an airline is an experience quite unlike anything else in the world. Nowhere is the appetite for risk and the need to succeed higher. A phenomenal amount of capital is invested into an [...]

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 Airline marketing in 2017 – ten things to think about
By Shubhodeep Pal
January 4, 2017

Airline marketing in 2017 – ten things to think about

It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]

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 [Interview] The Present and Future of VR — Alexandra Zaddach, Head of Product Marketing, Samsung Germany
By Shubhodeep Pal
July 14, 2016

[Interview] The Present and Future of VR — Alexandra Zaddach, Head of Product Marketing, Samsung Germany

Recently, we were invited by Lufthansa to its first FlyingLab, held onboard the inaugural Frankfurt to San Jose flight. It was a one-of-a-kind experience, with a full-fledged in-flight conference [...]

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 The Rise of the Ungrateful Traveller — and Five Ways for Airlines to Still Flourish
By Shubhodeep Pal
April 25, 2016

The Rise of the Ungrateful Traveller — and Five Ways for Airlines to Still Flourish

Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]

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 How Airline Customer Service Must Adapt to the Age of Outrage
By Shubhodeep Pal
April 15, 2016

How Airline Customer Service Must Adapt to the Age of Outrage

Editor’s Note: This is the first of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. [...]

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 Re-thinking Content Marketing for Airlines
By Shubhodeep Pal
April 4, 2016

Re-thinking Content Marketing for Airlines

If content marketing seems the new buzzword these days, it’s because online social networks have renewed the cultural importance of storytelling. Superficial advertisements are passé. Exchange of [...]

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 Airline Valentine’s Day Initiatives: Five Unique Ways to Market Love
By Shubhodeep Pal
February 20, 2016

Airline Valentine’s Day Initiatives: Five Unique Ways to Market Love

Through the ages, travel has been an inseparable element of romance. Delve into novels; watch movies; listen to songs — and you’ll often come across elements such as journeys, separations, [...]

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 Five lessons for airline marketers from British Airways #fuelledbylove
By Shubhodeep Pal
February 8, 2016

Five lessons for airline marketers from British Airways #fuelledbylove

Last week, British Airways released a short film (commercial?), called Fuelled by Love, that lasts six-and-a-half minutes, and has since become a hit on the internet. As of writing, the video has [...]

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 [Infographic] State of Airline Marketing 2016: 8 New Trends with Case Studies
By Shubhodeep Pal
December 11, 2015

[Infographic] State of Airline Marketing 2016: 8 New Trends with Case Studies

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 Five Years with SimpliFlying: Around the World in 1826 Days (and counting)
By Shubhodeep Pal
December 2, 2015

Five Years with SimpliFlying: Around the World in 1826 Days (and counting)

This piece should have been the easiest to write. After all, five years gives one a multitude of experiences (and insights?) to choose from. Instead, I’ve lingered the most on this one [...]

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