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This article is from the September issue of Airline Marketing Monthly, which includes an industry guide from ATPCO on Differentiating your Offers through Rich Content.  You can access the guide, [...]

This is an article from the August issue of Airline Marketing Monthly, which included a special guide to podcasts for aviation marketers, produced in association with Wondery.  You can access the [...]

Next week the SimpliFlying Global Institute is hosting a free webinar where we will share branding lessons from the airline industry, developed by Shashank Nigam. We will specifically discuss why [...]

What’s the most exciting or pressing thing going on in your world right now?  Would you like to share it, or get advice with it?   Though our founder, Shashank Nigam, is on sabbatical, [...]

Messenger channels are becoming one of the best places for airlines to sell ancillaries, and two complementary trends are making it happen.   On one hand messaging apps and channels are turning [...]

This is a chapter from the Conversocial report, “The Social Messaging Landscape in 2019 and Beyond” by Conversocial CEO and Co-Founder Joshua March.  You can download this, and other Conversocial [...]

In such a fast-moving environment, how do you keep up with all developments in airline marketing? It was summer 2010 when the LAN Airlines (now LATAM) Marketing Director called Shashank Nigam to [...]

A total of $780 were raised for a local food bank by bidding on the 10,000th copy of SOAR, in an impromptu auction at the 2018 Airport Council International Customer Excellence Global Summit. [...]

Conducted every year since 2010, the esteemed SimpliFlying Awards acknowledge and award airlines for their exceptional work in digital and social media marketing. This year, best airlines were [...]

The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. [...]