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Author Archive for: "SimpliFlying"
 The Rise of Sanitised Travel: 70 areas of the passenger journey set to change forever
By SimpliFlying
April 23, 2020

The Rise of Sanitised Travel: 70 areas of the passenger journey set to change forever

Today we released our latest report called “The Rise of Sanitised Travel”, where we have detailed over 70 different areas in the passenger journey that are expected to either change or to [...]

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 You’ve got a crisis plan, but have you factored in your staff?
By SimpliFlying
December 6, 2019

You’ve got a crisis plan, but have you factored in your staff?

By Kate Hartley, Co-Founder, Polpeo, Author of the book, Communicate in a Crisis This post is part of our special report into the aviation industry and flight shaming, which was produced in [...]

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 A review of airline boarding music
By SimpliFlying
November 26, 2019

A review of airline boarding music

This is an article from the October / November issue of Airline Marketing Monthly, which included a special supplement on audio branding for airlines, produced in partnership with sonic branding [...]

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 Make airline visuals more real and effective – include people
By SimpliFlying
September 26, 2019

Make airline visuals more real and effective – include people

This article is from the September issue of Airline Marketing Monthly, which includes an industry guide from ATPCO on Differentiating your Offers through Rich Content.  You can access the guide, [...]

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 Podcasts are international. They are also a great way to reach Chinese travellers
By SimpliFlying
September 2, 2019

Podcasts are international. They are also a great way to reach Chinese travellers

This is an article from the August issue of Airline Marketing Monthly, which included a special guide to podcasts for aviation marketers, produced in association with Wondery.  You can access the [...]

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 SimpliFlying Global Institute Webinar
By SimpliFlying
July 6, 2019

SimpliFlying Global Institute Webinar

Next week the SimpliFlying Global Institute is hosting a free webinar where we will share branding lessons from the airline industry, developed by Shashank Nigam. We will specifically discuss why [...]

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 A 30 minute surgery with Shashank!
By SimpliFlying
July 5, 2019

A 30 minute surgery with Shashank!

What’s the most exciting or pressing thing going on in your world right now?  Would you like to share it, or get advice with it?   Though our founder, Shashank Nigam, is on sabbatical, [...]

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 Retailing in micro moments: messenger channels are the best place to retail post-sale ancillaries
By SimpliFlying
June 19, 2019

Retailing in micro moments: messenger channels are the best place to retail post-sale ancillaries

Messenger channels are becoming one of the best places for airlines to sell ancillaries, and two complementary trends are making it happen.   On one hand messaging apps and channels are turning [...]

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 The Customer Experience Landscape in 2019 and Beyond
By SimpliFlying
May 1, 2019

The Customer Experience Landscape in 2019 and Beyond

This is a chapter from the Conversocial report, “The Social Messaging Landscape in 2019 and Beyond” by Conversocial CEO and Co-Founder Joshua March.  You can download this, and other Conversocial [...]

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 Subscribe to Airline Marketing Monthly, the only trade publication dedicated to aviation marketing
By SimpliFlying
October 2, 2018

Subscribe to Airline Marketing Monthly, the only trade publication dedicated to aviation marketing

In such a fast-moving environment, how do you keep up with all developments in airline marketing? It was summer 2010 when the LAN Airlines (now LATAM) Marketing Director called Shashank Nigam to [...]

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