Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in [...]
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]
Live video streaming apps such as Meerkat and Periscope have millions of users hooked already. While Meerkat was the category pioneer (and has about 2m users), Periscope – acquired by Twitter [...]
“When everyone is special, no one is” were the closing words for my recent article on TAM’s Ownboard initiative. It stayed with me as I increasingly mulled over why, when every other industry is [...]
Do you remember the last time you read an in-flight magazine? No, flipping through it while the aircraft is taxing towards the runway or taking off, does not count. I certainly do not remember [...]
June 2015 has understandably been a busy month for Cebu Pacific. The airline introduced an extensive brand refresh across all touch points, including aircraft livery on the first day of the [...]
As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]
Almost every airline in the world is now on social media platforms, majorly to handle customer care queries efficiently, and also to engage their customers (present and future) in a conversation [...]
When Turkish Airlines decided to launch Istanbul to San Francisco flights, its seventh destination in the United States, marketing the route effectively and driving awareness were key goals. [...]
Editor’s Note: As part of our SimpliLeader series, in which we regularly interact with the best minds in aviation, we recently spoke with Dennis Owen. Dennis has been with Cathay Pacific [...]
