Engagement

Air France has launched its new carbon emissions reduction program, “Air France ACT.” The Airline is the latest in a recent stream of airlines and airports to release a strategy with interim [...]

In 2019, women represented only 3% of airline CEOs. Since then, the number has doubled, with the most recent numbers from IATA indicating that women make up about 6% of airline CEOs. This growth [...]

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline [...]

Safety, service, security, sustainability, and now sanitation! Since the dawn of the Jet Age,  the very first priority for airlines has always been to keep passengers safe. And that is still true [...]

A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report.  Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around [...]

It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]

This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” [...]

This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]