A Look at Air France’s New Carbon Emissions Strategy
Air France has launched its new carbon emissions reduction program, “Air France ACT.” The Airline is the latest in a recent stream of airlines and airports to release a strategy with interim [...]
Women in Aviation Leadership Roles: What This Means for Gender Equity and Sustainability
In 2019, women represented only 3% of airline CEOs. Since then, the number has doubled, with the most recent numbers from IATA indicating that women make up about 6% of airline CEOs. This growth [...]
The Best April Fools’ Day Pranks by airlines (and beyond) – 2022 Edition
Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline [...]
Is there a future for the printed inflight magazine?
Safety, service, security, sustainability, and now sanitation! Since the dawn of the Jet Age, the very first priority for airlines has always been to keep passengers safe. And that is still true [...]
By Dirk Singer
How airlines marked international women’s day
A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]
By Marco Serusi
Music videos or airline safety videos? a critical look
It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]
By Dirk Singer
KLM’s new podcast shares life-changing travel experiences
This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report. Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around [...]
Airline marketing in 2017 – ten things to think about
It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]
Airline marketing on a high with the #mannequinchallenge
This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” [...]
The tale of three airline marketing campaigns – American vs KLM vs Emirates
This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]
