Safety, service, security, sustainability, and now sanitation! Since the dawn of the Jet Age, the very first priority for airlines has always been to keep passengers safe. And that is still true [...]
A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]
It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]
This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report. Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around [...]
It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]
This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” [...]
This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]
“We think that you should just be able to message a business in the same way you message a friend,” Mark Zuckerberg said on stage during Facebook’s developer conference in April. “You [...]
Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]
Conversations have been at the center of the airline – passenger relationship on social media. However, in recent years, these conversations have shifted from one-sided brand awareness [...]
