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 A Look at Air France’s New Carbon Emissions Strategy
By Hailey Findlay
April 22, 2022

A Look at Air France’s New Carbon Emissions Strategy

Air France has launched its new carbon emissions reduction program, “Air France ACT.” The Airline is the latest in a recent stream of airlines and airports to release a strategy with interim [...]

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 Women in Aviation Leadership Roles: What This Means for Gender Equity and Sustainability
By Hailey Findlay
April 18, 2022

Women in Aviation Leadership Roles: What This Means for Gender Equity and Sustainability

In 2019, women represented only 3% of airline CEOs. Since then, the number has doubled, with the most recent numbers from IATA indicating that women make up about 6% of airline CEOs. This growth [...]

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 The Best April Fools’ Day Pranks by airlines (and beyond) – 2022 Edition
By Shashank Nigam
April 2, 2022

The Best April Fools’ Day Pranks by airlines (and beyond) – 2022 Edition

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline [...]

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 Is there a future for the printed inflight magazine?
By Marc Weber Bång
May 13, 2020

Is there a future for the printed inflight magazine?

Safety, service, security, sustainability, and now sanitation! Since the dawn of the Jet Age,  the very first priority for airlines has always been to keep passengers safe. And that is still true [...]

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 How airlines marked international women’s day
By Dirk Singer
March 13, 2019

How airlines marked international women’s day

A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]

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 Music videos or airline safety videos? a critical look
By Marco Serusi
November 19, 2018

Music videos or airline safety videos? a critical look

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

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 KLM’s new podcast shares life-changing travel experiences
By Dirk Singer
May 23, 2018

KLM’s new podcast shares life-changing travel experiences

This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report.  Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around [...]

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 Airline marketing in 2017 – ten things to think about
By Shubhodeep Pal
January 4, 2017

Airline marketing in 2017 – ten things to think about

It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]

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 Airline marketing on a high with the #mannequinchallenge
By Baiba Dreimane
December 7, 2016

Airline marketing on a high with the #mannequinchallenge

This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” [...]

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 The tale of three airline marketing campaigns – American vs KLM vs Emirates
By Shashank Nigam
September 21, 2016

The tale of three airline marketing campaigns – American vs KLM vs Emirates

This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]

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