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Engagement

 Is there a future for the printed inflight magazine?
By Marc Weber Bång
May 13, 2020

Is there a future for the printed inflight magazine?

Safety, service, security, sustainability, and now sanitation! Since the dawn of the Jet Age,  the very first priority for airlines has always been to keep passengers safe. And that is still true [...]

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 How airlines marked international women’s day
By Dirk Singer
March 13, 2019

How airlines marked international women’s day

A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]

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 Music videos or airline safety videos? a critical look
By Marco Serusi
November 19, 2018

Music videos or airline safety videos? a critical look

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

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 KLM’s new podcast shares life-changing travel experiences
By Dirk Singer
May 23, 2018

KLM’s new podcast shares life-changing travel experiences

This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report.  Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around [...]

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 Airline marketing in 2017 – ten things to think about
By Shubhodeep Pal
January 4, 2017

Airline marketing in 2017 – ten things to think about

It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]

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 Airline marketing on a high with the #mannequinchallenge
By Baiba Dreimane
December 7, 2016

Airline marketing on a high with the #mannequinchallenge

This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” [...]

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 The tale of three airline marketing campaigns – American vs KLM vs Emirates
By Shashank Nigam
September 21, 2016

The tale of three airline marketing campaigns – American vs KLM vs Emirates

This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]

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 Can chatbots replace airline mobile apps?
By Shashank Nigam
May 10, 2016

Can chatbots replace airline mobile apps?

“We think that you should just be able to message a business in the same way you message a friend,” Mark Zuckerberg said on stage during Facebook’s developer conference in April. “You [...]

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 The Rise of the Ungrateful Traveller — and Five Ways for Airlines to Still Flourish
By Shubhodeep Pal
April 25, 2016

The Rise of the Ungrateful Traveller — and Five Ways for Airlines to Still Flourish

Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]

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 Airlines and the Arrival of Conversational Commerce
By add-dev
April 8, 2016

Airlines and the Arrival of Conversational Commerce

Conversations have been at the center of the airline – passenger relationship on social media. However, in recent years, these conversations have shifted from one-sided brand awareness [...]

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