Engagement

A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report.  Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around [...]

It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — [...]

This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” [...]

This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]

“We think that you should just be able to message a business in the same way you message a friend,” Mark Zuckerberg said on stage during Facebook’s developer conference in April. “You [...]

Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]

Conversations have been at the center of the airline – passenger relationship on social media. However, in recent years, these conversations have shifted from one-sided brand awareness [...]

If content marketing seems the new buzzword these days, it’s because online social networks have renewed the cultural importance of storytelling. Superficial advertisements are passé. Exchange of [...]