Features

“The future is digital. With rich customer data, airlines really know their guests. Where they fly, when they fly, what they eat. […] This high-resolution data will help airlines [...]

Last week I had my exit interview with Shashank and we chatted at length; three hours to be exact. Even that was not enough to sum up my journey and feelings for SimpliFlying since I started [...]

On the 7th of September 2016, SimpliFlying held its annual Airline Marketing Innovation Lab and Awards at the Business Design Centre in London. The SimpliFlying Lab is designed to enable airline [...]

Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims [...]

Through the ages, travel has been an inseparable element of romance. Delve into novels; watch movies; listen to songs — and you’ll often come across elements such as journeys, separations, [...]

It’s clear now that Snapchat is here to stay. But few marketers seem to have understood why, or what to do with it. In this article, we look at why this is happening and how airlines can [...]

European airlines, which have matured in terms of their social strategy, have begun shifting focus on driving revenues using social media. As shared in an earlier article regarding Middle [...]

There is a disconnect between the Senior and the Middle level executives, especially regarding the challenges and the potential of airline social media. Middle managers need to be empowered. For [...]

Middle Eastern airlines are grappling with challenges brought about by their rapid expansion, with inflexible team structure rising as the biggest concern when it comes to social media planning. [...]