How Airline Marketing Has Evolved Due To COVID-19
Marketing needs to be responsive to global events and crises to build brand trust between an airline and a passenger. Whatever might cause a disruption in the industry, airline marketing teams [...]
“Welcome onboard, this is your in-flight janitor speaking”
…is a sentence you might very well hear on your next flight. With Covid-19 changing how we live our lives, experience and travel the world, you can rest assured that your next flight also will [...]
By SimpliFlying
The Rise of Sanitised Travel: 70 areas of the passenger journey set to change forever
Today we released our latest report called “The Rise of Sanitised Travel”, where we have detailed over 70 different areas in the passenger journey that are expected to either change or to [...]
By SimpliFlying
Airline Social Media Outlook 2019 Reveals How Airlines Are Tackling Social Media
The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. [...]
Airline Social Media Outlook 2018: Airlines’ Priorities & Budget Forecast For Social Media
A social media strategy is no longer a luxury for airline marketing departments. It is an urgent necessity that has the potential to deliver multiple benefits, while ensuring that today’s [...]
By add-dev
Airline Social Media Outlook 2017 Reveals Airlines’ Priorities & Budget Forecast for Social Media
The rise of dedicated teams and social customer service. In 2017, social customer service will be the top focus for airlines. As a result, airlines have already started adopting a dedicated team [...]
By add-dev
Airline Social Media Outlook 2016: Focus on business goals
Social Media for Airlines: Increasing focus on business goals Social media has secured a firm position in the marketing strategies of most airlines. Yet, no more is it just a marketing tool but [...]
By Li Guen
Airline Social Media Outlook 2015: Budget, Challenges and Metrics
Social Media for Airlines: Now and Tomorrow Social media has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and [...]
[Infographic] What are the Key Ingredients for Great Airline Marketing?
Airline marketing is in a state of great change. [push h=”14″] One of the great pleasures of working in an aviation marketing consultancy is the constant joy in discovering new [...]
