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Insights

 How Airline Marketing Has Evolved Due To COVID-19
By Pavel Bogomolov
August 5, 2020

How Airline Marketing Has Evolved Due To COVID-19

Marketing needs to be responsive to global events and crises to build brand trust between an airline and a passenger. Whatever might cause a disruption in the industry, airline marketing teams [...]

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 3-step digital response guide for airlines during #Covid19
By Baiba Dreimane
March 26, 2020

3-step digital response guide for airlines during #Covid19

The Covid-19 epidemic’s steady spread has led to strict controls being put on travel around the globe. While in the APAC the situation has been slowly stabilising, for those in Europe or [...]

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 Music videos or airline safety videos? a critical look
By Marco Serusi
November 19, 2018

Music videos or airline safety videos? a critical look

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

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 How airline marketing can rule the age of enragement – Presentation from #ALTAForum
By Shashank Nigam
November 5, 2018

How airline marketing can rule the age of enragement – Presentation from #ALTAForum

I had the privilege of delivering the closing keynote presentation at the ALTA Leaders Forum (ALTAForum) this year. It was held in lively Panama City. Addressing an audience of top airline [...]

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 Q&A with Avianca on how they managed a prolonged strike with their #YoNoParo campaign
By Baiba Dreimane
October 4, 2018

Q&A with Avianca on how they managed a prolonged strike with their #YoNoParo campaign

This year Avianca submitted an exciting nomination for the SimpliFlying Awards 2018 category Best Airline in Social Care. Their #YoNoParo campaign was not only awarded highly commended by the [...]

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 SimpliFlying Airline Marketing & Digital Innovation Lab – highlights from London
By Marco Serusi
September 11, 2018

SimpliFlying Airline Marketing & Digital Innovation Lab – highlights from London

Twenty airline marketers walked into a room, sat at a table and were asked to stand up again. It happened on the 4th of September in London and it was the start of the SimpliFlying Lab. They were [...]

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 Airline Social Media Outlook 2019 Reveals How Airlines Are Tackling Social Media
By SimpliFlying
September 5, 2018

Airline Social Media Outlook 2019 Reveals How Airlines Are Tackling Social Media

The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. [...]

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 SimpliFlying airline marketing innovation lab – highlights from Miami
By Marco Serusi
May 15, 2018

SimpliFlying airline marketing innovation lab – highlights from Miami

A plane crash, live music, acting, laughing, sharing and some of the best airline marketers in the Americas, this was the recipe for one of the most successful Labs we have ever had. If you were [...]

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 Integrating bots and humans in the airline world
By Marco Serusi
May 2, 2018

Integrating bots and humans in the airline world

Bots have become one of the most discussed topics in aviation over the past 2-3 years. Some people love their efficiency, others are worried they could upset customers or damage the brand. The [...]

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 The future of Digital Passenger Experience
By Marco Serusi
April 30, 2018

The future of Digital Passenger Experience

Passenger experience – or PaxEx for friends –  is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been [...]

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