Insights

Marketing needs to be responsive to global events and crises to build brand trust between an airline and a passenger. Whatever might cause a disruption in the industry, airline marketing teams [...]

The Covid-19 epidemic’s steady spread has led to strict controls being put on travel around the globe. While in the APAC the situation has been slowly stabilising, for those in Europe or [...]

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

I had the privilege of delivering the closing keynote presentation at the ALTA Leaders Forum (ALTAForum) this year. It was held in lively Panama City. Addressing an audience of top airline [...]

This year Avianca submitted an exciting nomination for the SimpliFlying Awards 2018 category Best Airline in Social Care. Their #YoNoParo campaign was not only awarded highly commended by the [...]

Twenty airline marketers walked into a room, sat at a table and were asked to stand up again. It happened on the 4th of September in London and it was the start of the SimpliFlying Lab. They were [...]

The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. [...]

A plane crash, live music, acting, laughing, sharing and some of the best airline marketers in the Americas, this was the recipe for one of the most successful Labs we have ever had. If you were [...]

Bots have become one of the most discussed topics in aviation over the past 2-3 years. Some people love their efficiency, others are worried they could upset customers or damage the brand. The [...]

Passenger experience – or PaxEx for friends –  is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been [...]