The aviation industry has been hit harder than nearly any other industry during the ongoing COVID-19 global pandemic and was recently declared by IATA to be having its worst financial year ever. [...]
Editor’s Note: This article was originally published by our friends at airlinetrends.com. Read the original article here. In order to connect and engage with ever more experienced, [...]
Something’s gotta give. [push h=”14″] I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly [...]
Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of [...]
A Festering Problem Loyalty programs are a key element of airlines’ marketing strategies, especially for the promotion of their premium services. However, they have inherent [...]
Consider a hypothetical airline marketer called Emma. [push h=”14″] She is frustrated. As a star airline marketer – keenly tuned into the latest social technologies and trends – she [...]
Editor’s Note: This article is featured in Low Cost & Regional Airline Business (April 2013 Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. To download a [...]
Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its [...]
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their [...]
Editor’s Note: This article was featured in Loyalty Management Magazine by Loyalty360 (July- September Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. For [...]
