This is the editorial of the current (July) issue of Airline Marketing Monthly. Want to read the full magazine? Click here. A recent survey revealed what many of us already suspected. Most [...]
A number of airlines marked International Women’s Day on March 8th, here are a few examples: Icelandic LCC WOW Air, invited passengers to share stories of “WOW Women” – the most important [...]
This article is the story of a struggle. The struggle of an airline to fit in a world that it was not designed for. It is perhaps the story of most airlines. Because after seeing so many cases [...]
The Air New Zealand marketing team is not a stranger to nifty marketing. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup [...]
Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in [...]
British Airways fight 2276 was engulfed in flames just as it was about to take off from Las Vegas to London Gatwick. The incident was captured vividly by passengers in the terminal, those [...]
Lots of flight diversions take place every week, due to minor reasons and major. Cathay Pacific flight 884, from Hong Kong to Los Angeles also diverted on July 29 this year, to the remote island [...]
Airlines are very serious when it comes to definitions. Not only because of legal concerns but also because different levels of severity involve a different set of protocols and crisis [...]
APEX journalist, Jenn Wint, recently wrote an article on the importance of language in how airline build their brands. An interesting piece I’d say, that serves as a timely reminder for airline [...]
Canada’s WestJet has always been associated with mushy surprise videos – from delighting passengers on Christmas, to their silly April Fool’s Day antics. Often, airlines run the [...]
