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Revenue

 Is this the end of the dinosaurs or the rebirth of the aviation sector?
By Richard Marsden
October 8, 2020

Is this the end of the dinosaurs or the rebirth of the aviation sector?

This is a guest post written by Richard Marsden, the CEO of RedAir and one of the finalists of the SimpliFlying Launchpad. Bailouts and spotlights I was working on a couple of large [...]

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 Sustaining Loyalty in a COVID World: How airlines can entice and reward customers, when fewer are taking flights
By Elizabeth Roscoe
June 15, 2020

Sustaining Loyalty in a COVID World: How airlines can entice and reward customers, when fewer are taking flights

The aviation industry has been hit harder than nearly any other industry during the ongoing COVID-19 global pandemic and was recently declared by IATA to be having its worst financial year ever. [...]

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 How airlines are selling extra products and services to the mobile traveller
By Dirk Singer
January 23, 2019

How airlines are selling extra products and services to the mobile traveller

The January issue of Airline Marketing Monthly includes a special section that we produced in association with Urban Airship, on the mobile traveller.  This piece, from the section, looks at [...]

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 Can in-flight Wi-Fi be a win-win for Airlines and Passengers?
By Vishal Mehra
January 30, 2015

Can in-flight Wi-Fi be a win-win for Airlines and Passengers?

The last year will perhaps be remembered as the year when in-flight Wi-Fi took flight worldwide. What has been a boon for air passengers worldwide, has also posed some interesting challenges for [...]

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 Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists
By SimpliFlying
August 13, 2014

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

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 5th Annual SimpliFlying Awards 2014 for Excellence in Social Media
By SimpliFlying
June 10, 2014

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing. The [...]

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 [Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN
By Shubhodeep Pal
March 7, 2014

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the [...]

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By Shubhodeep Pal
November 21, 2013

Turkish Airlines Invest on Board Adds a Twist to Online Crowdsourcing and Connects Entrepreneurs with High-Value Investors

Turkish Airlines has launched Invest on Board, a crowdsourcing initiative that seeks to connect the best entrepreneurial ideas in Turkey with high-flying investors. The initiative will allow [...]

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 [Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013
By Shubhodeep Pal
October 8, 2013

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of [...]

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 Airline Marketing SimpliRecap: Southwest Airlines’ Ancillary Revenue Strategy, Etihad’s Flying Nannies, Thai Airways’ Logo Cover-Up & more!
By Shubhodeep Pal
September 13, 2013

Airline Marketing SimpliRecap: Southwest Airlines’ Ancillary Revenue Strategy, Etihad’s Flying Nannies, Thai Airways’ Logo Cover-Up & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures [...]

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