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Brand X-Factor

 Is copying the best form of flattery in airline marketing? Air New Zealand calls out Emirates!
By Shashank Nigam
September 3, 2022

Is copying the best form of flattery in airline marketing? Air New Zealand calls out Emirates!

Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new marketing video featuring a goose that [...]

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 Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)
By Shashank Nigam
October 20, 2021

Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)

Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for [...]

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 The best airlines look to vaccinate all customer facing staff to re-build trust in travel
By Shashank Nigam
February 16, 2021

The best airlines look to vaccinate all customer facing staff to re-build trust in travel

Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]

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 SimpliFlying creates a new standard for airline health safety with APEX
By Shashank Nigam
January 13, 2021

SimpliFlying creates a new standard for airline health safety with APEX

A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]

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 The Antifragile Airline: How airline brands can fly to a stronger post-crisis future
By Shashank Nigam
September 23, 2020

The Antifragile Airline: How airline brands can fly to a stronger post-crisis future

A fragile airline versus a robust one When under pressure, different materials end up in different states. Just like businesses. An egg is fragile. So is glass. They break under pressure. The [...]

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 [Deep Dive] How Air Tahiti Nui became an iconic and profitable boutique airline
By Shashank Nigam
May 21, 2020

[Deep Dive] How Air Tahiti Nui became an iconic and profitable boutique airline

The airline industry is a very competitive one. The traditional airline models – legacy and low cost – don’t always succeed, as we can see in the aftermath of any global crises. [...]

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 Aeroflot receives its first Airbus A350. And what a plane it is!
By Marc Weber Bång
March 16, 2020

Aeroflot receives its first Airbus A350. And what a plane it is!

SimpliFlying was invited to the Airbus Headquarters in Toulouse for a 2-day event, and sent Marc Bång, CEO of the SimpliFlying Global institute, and our intern Pavel Bogomolov (Pasha),  to [...]

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 Music videos or airline safety videos? a critical look
By Marco Serusi
November 19, 2018

Music videos or airline safety videos? a critical look

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

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 The importance of timing in airline marketing
By Shashank Nigam
July 13, 2018

The importance of timing in airline marketing

Germany faced an unexpected exit from the FIFA World Cup 2018 after a loss to South Korea in the group stages. The biggest beneficiary of this defeat was Mexico, which qualified for the knockout [...]

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 Why Airline Branding Is So Difficult (Plus Tips)
By Li Guen
May 16, 2017

Why Airline Branding Is So Difficult (Plus Tips)

Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air [...]

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