Brand X-Factor

The airline industry is a very competitive one. The traditional airline models – legacy and low cost – don’t always succeed, as we can see in the aftermath of any global crises. [...]

SimpliFlying was invited to the Airbus Headquarters in Toulouse for a 2-day event, and sent Marc Bång, CEO of the SimpliFlying Global institute, and our intern Pavel Bogomolov (Pasha),  to [...]

It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]

Germany faced an unexpected exit from the FIFA World Cup 2018 after a loss to South Korea in the group stages. The biggest beneficiary of this defeat was Mexico, which qualified for the knockout [...]

Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air [...]

Since starting SimpliFlying, I’ve managed to fly on 93 different airlines. While many ask me about my favorite airline or my favorite lounge, few know that through our work the SimpliFlying [...]

Editor’s note: This article was first published in Airline Business by FlightGlobal here. When United Airlines broke Dave Carroll’s guitar and his music video of the incident went [...]

Marketing only stays relevant by recognizing the macro-trends that impact customers. Airline marketing is no different. Airlines know that travel has been on the minds of everyone, especially [...]

Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims [...]

This week, Singapore Airlines released a remarkable video in which a designer painstakingly puts together possibly the most detailed A380 model plane you’d ever see. The airline worked with [...]