Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for [...]
Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]
A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]
A fragile airline versus a robust one When under pressure, different materials end up in different states. Just like businesses. An egg is fragile. So is glass. They break under pressure. The [...]
The airline industry is a very competitive one. The traditional airline models – legacy and low cost – don’t always succeed, as we can see in the aftermath of any global crises. [...]
SimpliFlying was invited to the Airbus Headquarters in Toulouse for a 2-day event, and sent Marc Bång, CEO of the SimpliFlying Global institute, and our intern Pavel Bogomolov (Pasha), to [...]
It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]
Germany faced an unexpected exit from the FIFA World Cup 2018 after a loss to South Korea in the group stages. The biggest beneficiary of this defeat was Mexico, which qualified for the knockout [...]
Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air [...]
Since starting SimpliFlying, I’ve managed to fly on 93 different airlines. While many ask me about my favorite airline or my favorite lounge, few know that through our work the SimpliFlying [...]
