Brand Xperience

Most Canadians know WestJet as a fun low-cost airline. Those outside Canada may recognize WestJet’s blue Santa Claus and its epic Christmas videos. But 16 seats on the WestJet 787 are going to [...]

  This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”?  It’s a way for a brand to have a distinctive identity using [...]

Today’s digital world has disrupted the way airlines interact with their passengers. The passenger journey no longer begins when they check-in at the airport, or when travelers get onboard, but [...]

Passenger experience – or PaxEx for friends –  is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been [...]

The fall of giants. Those words alone evoke strong emotions and epic tales. Tales of heroes, quests to save the world, to make it a better place, to give leg room to tired travellers and treat [...]

Editor’s Note: Lounges are usually the first major airline-branded experience for business travelers at the airport. So why does the SAS Scandinavian lounge in Oslo have lots of partner [...]

Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air [...]

Late last month, I was on a whirlwind round the world trip. To get from Toronto to Brunei, I spent 55 hours flying, to be 23 hours on the ground. The reason I was on the ground in Brunei was [...]

Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims [...]

Last weekend, three separate airline disruption stories hit the news, all in the space of 48 hours. On Saturday 20th June, the computer systems of LOT Polish Airlines were hacked, causing flight [...]