Brand Xperience

Have you downloaded our flight shaming special report yet? You can access it here. It’s a simple fact that flying more people in your aircraft lowers your average per passenger carbon [...]

Most Canadians know WestJet as a fun low-cost airline. Those outside Canada may recognize WestJet’s blue Santa Claus and its epic Christmas videos. But 16 seats on the WestJet 787 are going to [...]

  This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”?  It’s a way for a brand to have a distinctive identity using [...]

Today’s digital world has disrupted the way airlines interact with their passengers. The passenger journey no longer begins when they check-in at the airport, or when travelers get onboard, but [...]

Passenger experience – or PaxEx for friends –  is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been [...]

The fall of giants. Those words alone evoke strong emotions and epic tales. Tales of heroes, quests to save the world, to make it a better place, to give leg room to tired travellers and treat [...]

Editor’s Note: Lounges are usually the first major airline-branded experience for business travelers at the airport. So why does the SAS Scandinavian lounge in Oslo have lots of partner [...]

Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air [...]

Late last month, I was on a whirlwind round the world trip. To get from Toronto to Brunei, I spent 55 hours flying, to be 23 hours on the ground. The reason I was on the ground in Brunei was [...]

Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims [...]