Charting Saudia’s Trajectory
Saudia’s transformational trajectory has been captured in the latest edition of SOAR, a book that showcases how top global airline brands engage customers and inspire employees.
Saudia Special Edition
SOAR is a bestseller that charts the journey of exceptional airline brands through the eyes of the very people who made it happen – the employees.
In writing this book, SimpliFlying CEO Shashank Nigam has drawn on his experience of helping 100+ brands in aviation to become remarkable, in addition to over 200 hours of first-person interviews with airline staff.
- The Saudia Special Edition of SOAR includes a Foreword from HEDG
- The Saudia chapter is based on interviews done with Saudia staff and executives in 2022
- The Saudia Special Edition celebrates the contribution of all employees in the rise of the brand globally
The path we set out on together, as one team, is a transformational one; because to chart the route forward, we had to conclusively turn inward and outline what we needed to change.
His Excellency Eng. Ibrahim Al-Omar
Director General
Saudi Arabian Airlines Corporation
Based on conversations with
Eng. Ibrahim
Al-Omar
HEDG
Capt. Ibrahim
Koshy
CEO
Ibraheem
Sheerah
Chief Transformation
Officer
Ali Hussain
Bondagjy
Head of Customer
Experience at Flyadeal
Omar
Alzubaidi
Top5 program
Rafat
Omar
Cabin Guest Director
Khaled
Tash
Group Chief
Marketing Officer
Essam
Akhonbay
VP Marketing
& Product
Captured Moments
Don’t take our word for it!
David Meerman Scott
Bestselling Author
“Copying what the competition is doing doesn’t work in any industry, especially in air travel, which most consumers see as a commodity. Shashank takes a deep dive into the fascinating stories of how successful airlines have created their own path.”
Patrick Murphy
Former Chairman, Ryanair
“Shashank Nigam gets it: to build a lasting brand, you can’t be following the usual rules of marketing. Like the airlines covered in SOAR, you need to think beyond the ordinary.”
Nicola Lange
Director – Premium Services, Lufthansa
“I’ve learnt a great deal from Shashank, and you will too. His book uncovers the secrets of the best airline brands in the world, which will help you stay ahead of the competition for a long time to come.”
Henri Courpron
Former CEO, ILFC and Airbus North America
“The airline industry is very unique. Yet, few have been able to distill lessons from the best airline brands for the rest of us, like Shashank does.”
Angela Gittens
Former DG, Airports Council International (ACI World)
“When an authority on aviation marketing like Shashank authors a book on the topic, you must read it.”
Jeff Cacy
Former MD Marketing, Boeing
“Shashank Nigam’s vision is fully expressed by his analysis of these powerful connections between airline brands, their customers and their employees. He is the leading steward pushing the boundaries of airline marketing, a pioneer to do so.”
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