Archives

In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision [...]

Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is [...]

Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with [...]

If twenty years ago one had asked an airline marketing executive about the dangers that a bad experience, passed on through word of mouth, could represent for the company’s image and brand he/she [...]

Well, well, well! This year’s race for the 2nd SimpliFlying Awards for Excellence in Social Media is heating up like never before. Our awards are not just featured on the homepages of [...]