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By Marco Serusi
March 22, 2012

Episode 4 of Simpliflying Podcasts: Exclusive insights into the world of airline loyalty & Interview with Gabi Kool, the CEO of Baltic Miles

In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then [...]

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By Marco Serusi
January 23, 2012

The magic of delighting customers: Top 10 Wow Initiatives by Airlines and Airports

In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting [...]

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