Brand Placement 2.0: airBerlin sponsors the weather girl, weather map and more..
Airlines sponsoring weather segments on the news is nothing new. We often hear “weather sponsored by…” or “today’s weather brought to you by…”, before or [...]
Five lessons from the most innovative loyalty programs in the world – Inspired from Loyalty 2010
Last week, I spent three days in Kuala Lumpur, Malaysia, hanging out with Loyalty marketing professionals from around the world at the Loyalty 2010 conference. I met a number of very talented and [...]
Multi leg flights on budget airlines, great idea
The airline industry is so dynamic that airlines need to keep coming up with innovative ways to make money to stay in business. This is especially true in the case of budget carriers or Low Cost [...]
