Archives

SimpliFlying has created a free eBook, “Airline Health Safety Yearbook: How the World’s Best Airlines are Rebuilding Trust in Travel” to celebrate the achievements of carriers that have [...]

Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams [...]

A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]

Imagine the withdrawal effects the frequent flier who used to be on an airplane three to four times a month? Not only would he or she be feeling awkward at home, but he or she would also be [...]

Since stepping into the hot seat, WestJet CEO Ed Sims has presided over unprecedented change. The Canadian airline has introduced new world-class cabins for its soon-to-be-delivered Boeing 787s, [...]

People work with you. Not for you. – Duncan Bureau If I told you that a young man who joined an airline in finance would go on to lead sales for another airline, lead an airline through a [...]

  This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”?  It’s a way for a brand to have a distinctive identity using [...]

Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]

An unsuspecting person is going about his business, and an airline employee shows up with a free ticket. Cheesy music plays in the background and the airline reunites two friends/relatives [...]

What better time to show passengers that you care than during Christmas? Airlines know this all too well, and each year they unleash some of their most creative marketing initiatives during this [...]