Air India and the Art of Losing Customers
If only Air India could have a couple of million dollars for every negative incident they’ve been involved in over the past few years, they’d easily be the most profitable airline in [...]
By Vishal Mehra
Can in-flight Wi-Fi be a win-win for Airlines and Passengers?
The last year will perhaps be remembered as the year when in-flight Wi-Fi took flight worldwide. What has been a boon for air passengers worldwide, has also posed some interesting challenges for [...]
The Air India Maharajah – to get a makeover, or not?
This last weekend, Twittersphere erupted in a lively discussion on whether or not the Air India mascot – The Maharajah – should be adapted for modern times. The discussion was sparked [...]
By Vikas Bysani
[Infographic] How Airlines in India are Performing on Social Media
Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well [...]
How AirAsia is rocking it in India, and how airlines in India can leverage their entry
AirAsia’s India market entry has recently created waves and lots of discussion about what this means for the future of the industry in India, specifically local airlines. I was interviewed [...]
Have you flown the NEW Air India yet? I have. Here is my brand experience from Toronto to London Heathrow.
Why I had never flown Air India before… I had never flown Air India till yesterday – intentionally. And I had my good reasons. Last year, I booked my mom on a Singapore-Delhi Air [...]
Why Indians need to get over Air India and recognize Emirates as the national carrier
I’m not suggesting Emirates should become the national carrier of India. I’m asserting that it is already the de-facto national airline of the sub-continent. And Indians need to tell [...]
