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Tag Archives for: "Air India"
 Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)
By Shashank Nigam
October 20, 2021

Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)

Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for [...]

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 Air India and the Art of Losing Customers
By Shubhodeep Pal
February 18, 2015

Air India and the Art of Losing Customers

If only Air India could have a couple of million dollars for every negative incident they’ve been involved in over the past few years, they’d easily be the most profitable airline in [...]

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 Can in-flight Wi-Fi be a win-win for Airlines and Passengers?
By Vishal Mehra
January 30, 2015

Can in-flight Wi-Fi be a win-win for Airlines and Passengers?

The last year will perhaps be remembered as the year when in-flight Wi-Fi took flight worldwide. What has been a boon for air passengers worldwide, has also posed some interesting challenges for [...]

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 The Air India Maharajah – to get a makeover, or not?
By Shashank Nigam
January 19, 2015

The Air India Maharajah – to get a makeover, or not?

This last weekend, Twittersphere erupted in a lively discussion on whether or not the Air India mascot – The Maharajah – should be adapted for modern times. The discussion was sparked [...]

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 [Infographic] How Airlines in India are Performing on Social Media
By Vikas Bysani
December 19, 2013

[Infographic] How Airlines in India are Performing on Social Media

Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well [...]

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By Shashank Nigam
May 27, 2010

How AirAsia is rocking it in India, and how airlines in India can leverage their entry

AirAsia’s India market entry has recently created waves and lots of discussion about what this means for the future of the industry in India, specifically local airlines. I was interviewed [...]

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By Shashank Nigam
December 8, 2009

Have you flown the NEW Air India yet? I have. Here is my brand experience from Toronto to London Heathrow.

Why I had never flown Air India before… I had never flown Air India till yesterday – intentionally. And I had my good reasons. Last year, I booked my mom on a Singapore-Delhi Air [...]

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By Shashank Nigam
August 11, 2009

Why Indians need to get over Air India and recognize Emirates as the national carrier

I’m not suggesting Emirates should become the national carrier of India. I’m asserting that it is already the de-facto national airline of the sub-continent. And Indians need to tell [...]

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