By Dirk Singer
Why science based targets matter
When it comes to sustainability, one of the biggest problems any fossil fuel burning industry or company faces is that of credibility. For example, in the infamous John Oliver show where he took [...]
Is copying the best form of flattery in airline marketing? Air New Zealand calls out Emirates!
Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new marketing video featuring a goose that [...]
By Marco Serusi
Music videos or airline safety videos? a critical look
It happened again. This time it was Air New Zealand, an airline famous – in the past – for really good safety videos. After watching the start of it, one of our consultants [...]
The importance of timing in airline marketing
Germany faced an unexpected exit from the FIFA World Cup 2018 after a loss to South Korea in the group stages. The biggest beneficiary of this defeat was Mexico, which qualified for the knockout [...]
By Sumati Joshi
Are heartwarming holiday campaigns killing creativity in airline marketing?
Every month, we sift through hundreds of airline social media pages for innovative marketing initiatives. It forms the backbone of our research and consulting, enabling us to build a [...]
Inside the Air New Zealand Guerrilla Marketing brain – How Qantas CEO Alan Joyce became an Air Points member
The Air New Zealand marketing team is not a stranger to nifty marketing. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup [...]
By Li Guen
Airline Winners at SimpliFlying Awards 2015 for Excellence in Social Media
The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas [...]
By SimpliFlying
Announcing Top 3 Airlines of SimpliFlying Awards 2015
After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited [...]
Why the Airline Safety Video Can be a Great Marketing Tool — and How your Airline Can Get Started
While never stated explicitly, there seems to a tacit agreement that (creative) safety videos can only be produced by airlines with certain specific brand characteristics. This is an unfortunate [...]
By Li Guen
Airline Finalists of 2015 SimpliFlying Awards
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]
