Over the past year, our Airline Marketing Monthly (AMM) has featured almost 300 airline and aviation marketing campaigns. The only trade publication in the world devoted to aviation marketing [...]
This article was originally published in the July 2018 issue of our Airline Marketing Monthly. One of the biggest news stories of the past few months, on both sides of the Atlantic in the USA [...]
This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]
It’s clear now that Snapchat is here to stay. But few marketers seem to have understood why, or what to do with it. In this article, we look at why this is happening and how airlines can [...]
The Air New Zealand marketing team is not a stranger to nifty marketing. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup [...]
After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited [...]
Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in [...]
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]
Two major incidents flared up in the last few days, in the world of airline marketing. Let me first share a quick overview of what happened. To fire, or not to fire? The American Airlines way [...]
