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Tag Archives for: "Asiana Airlines"
 Asiana Airlines Crash Crisis Management 2.0 — Case Study and Analysis
By Shashank Nigam
July 9, 2013

Asiana Airlines Crash Crisis Management 2.0 — Case Study and Analysis

My wife is a big fan of Sheryl Sandberg, the Facebook COO. As she was browsing Facebook on her mobile yesterday, she exclaimed to me that Sheryl had almost boarded an Asiana flight that crashed [...]

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By Shashank Nigam
July 20, 2009

Asiana Airlines perks up the brand by adding summer fun in the air

My friend Sergio Mello, of the Satisfly fame, shared with me a very fascinating story of a legacy carrier not acting in a legacy way. And I couldn’t help but write about it here. Flying is [...]

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