So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. [...]
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is [...]
Editor’s note: This is a guest post by UK-based Dirk Singer from The Rabbit Agency, which is the creative force behind BMI’s rise on Instagram. —— A year ago, the mobile [...]
Update: Voting is now closed. Morgan Johnston, from JetBlue, won this month’s award receiving an overwhelming 83% of the votes! Congratulations Morgan and the JetBlue team! Watch out for a [...]
Back in 2011, we published a Top 10 on the Best Social Loyalty Initiatives by Airlines that featured a location-based initiative by the British low cost carrier BmiBaby in partnership with [...]
After all the clamour regarding social media and how it’s the next big thing, we’re finally beginning to see some sense emanating from all the noise. Until now, there was an [...]
