Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams [...]
“Have I finished my career here? Is there more that I can extract to grow myself as an individual? What is important for me in my life?” These are the words of Alex Cruz, as quoted in my book, [...]
Over the past year, our Airline Marketing Monthly (AMM) has featured almost 300 airline and aviation marketing campaigns. The only trade publication in the world devoted to aviation marketing [...]
Last week, British Airways released a short film (commercial?), called Fuelled by Love, that lasts six-and-a-half minutes, and has since become a hit on the internet. As of writing, the video has [...]
When Sachin Tendulkar tweets to you, the one thing you do not do is ask for his full name. Or at least, not publicly. British Airways did just that and is suffering the wrath of a billion Indian [...]
British Airways fight 2276 was engulfed in flames just as it was about to take off from Las Vegas to London Gatwick. The incident was captured vividly by passengers in the terminal, those [...]
“When everyone is special, no one is” were the closing words for my recent article on TAM’s Ownboard initiative. It stayed with me as I increasingly mulled over why, when every other industry is [...]
Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter [...]
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures [...]
Once in a while, there comes a marketing campaign that takes your breath away. You wonder, “how did they do it?” This is one of them. British Airways has put up a billboards in [...]
