By Dirk Singer
A look at airline boarding music
This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”? It’s a way for a brand to have a distinctive identity using [...]
By Li Guen
Airline Winners at SimpliFlying Awards 2015 for Excellence in Social Media
The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas [...]
By SimpliFlying
Announcing Top 3 Airlines of SimpliFlying Awards 2015
After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited [...]
By Li Guen
Airline Finalists of 2015 SimpliFlying Awards
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]
Cathay Pacific flight 884: Anatomy of an airline diversion in the age of the connected traveller
Lots of flight diversions take place every week, due to minor reasons and major. Cathay Pacific flight 884, from Hong Kong to Los Angeles also diverted on July 29 this year, to the remote island [...]
By Vishal Mehra
SimpliLeader: Dennis Owen on Cathay Pacific’s Brand and Social Media Strategy
Editor’s Note: As part of our SimpliLeader series, in which we regularly interact with the best minds in aviation, we recently spoke with Dennis Owen. Dennis has been with Cathay Pacific [...]
By SimpliFlying
Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14
SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the [...]
Airline marketers bring on the holiday cheer – jetBlue #flyitforward, Virgin Atlantic’s Little Red Christmas choir, Cathay Pacific Flashmob
Just as the Christmas and New Year holiday travel kicks in, airlines around the world are going out of their way to be very nice to travellers – especially in times that flights are likely [...]
