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Should airlines be promoting the benefits of aviation, in tandem with talking about sustainability?  So long as they actually have something to say on the latter subject, absolutely. IATA has [...]

June 2015 has understandably been a busy month for Cebu Pacific. The airline introduced an extensive brand refresh across all touch points, including aircraft livery on the first day of the [...]

SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the [...]

In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision [...]

The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively [...]

In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting [...]

SimpliFlying is back with the  Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media [...]

At a conference in Acapulco, Mexico this week, after my speech, a journalist asked me – how can airlines create viral videos? And my answer to that was… you can’t “create [...]

Airlines these days seem to be tripping over their feet to generate interest and subsequently greater audience numbers on their Facebook fanpages and Twitter accounts. What is interesting in this [...]