Is it possible to have a ‘good’ crisis? If you are an airline during the current global pandemic, the answer is clearly no. In the US, passenger numbers are at 1954 levels, airlines are [...]
The world will be a different place once we’re on the other side of the Covid-19 crisis and consumer behaviour will change. Just one example, we could see the end of many movie theatres, [...]
First easyJet, then JetBlue, and now Delta. The world’s biggest carrier in terms of revenue and second biggest by passengers flown, is the latest airline to commit to becoming carbon [...]
Over the past year, our Airline Marketing Monthly (AMM) has featured almost 300 airline and aviation marketing campaigns. The only trade publication in the world devoted to aviation marketing [...]
With social media already becoming a mainstream function at many airline marketing departments, this year we at SimpliFlying have noticed more airlines getting original on social media to [...]
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]
In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded [...]
It’s always nice to have a caring friend by your side, isn’t it? Fancy an airline as one? [push h=”14″] Enter Delta Air Lines. It has curated a ‘social magazine’ on Flipboard, the [...]
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse [...]
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually [...]
