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First easyJet, then JetBlue, and now Delta. The world’s biggest carrier in terms of revenue and second biggest by passengers flown, is the latest airline to commit to becoming carbon [...]

Over the past year, our Airline Marketing Monthly (AMM) has featured almost 300 airline and aviation marketing campaigns. The only trade publication in the world devoted to aviation marketing [...]

With social media already becoming a mainstream function at many airline marketing departments, this year we at SimpliFlying have noticed more airlines getting original on social media to [...]

Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded [...]

It’s always nice to have a caring friend by your side, isn’t it? Fancy an airline as one? [push h=”14″] Enter Delta Air Lines. It has curated a ‘social magazine’ on Flipboard, the [...]

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse [...]

The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually [...]

SimpliFlying has been talking about the inevitable evolution, if not revolution, in airline/airport customer service following the increase in social media usage by travelers. Today, we’re glad [...]

A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines.  When that article was published 27 of [...]