Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new marketing video featuring a goose that [...]
Airline marketing teams have had a slow year but things are changing. In the past week, multiple airline marketing campaigns have been launched globally. Some of the best airline marketing teams [...]
Imagine it’s July 2020. You’re flying Emirates from London to Hong Kong, via Dubai. Departing from Heathrow, you face no health checks. There are announcements about maintaining [...]
The large network airlines based in the Middle East – Emirates, Etihad Airways and Qatar Airways – have in the past released some of the most creative, if not extravagant, brand [...]
Emirates has released a new online video called ‘Do you remember’, which looks ahead to better days when we’ll all be able to travel again. I really wanted to like it. I’m [...]
This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM [...]
Through some slick content marketing efforts led by social media, Emirates has leapfrogged competition in just a month. Instead of just promoting routes or showing pretty photos of their A380s [...]
Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in [...]
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]
As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]
