Imagine if you had not just a plane seat, but the whole plane to yourself. What would you do with it? Creative, marketing and digital agencies Turkey, it is time to put your creative caps on! [...]
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. [...]
By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose [...]
Update: Voting is now closed. Tero Taskila of Estonian Air won by a landslide. Look out for a full feature on his leadership at Estonian Air very soon! ———– Two months [...]
Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, [...]
We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative [...]
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in [...]
The buzz is palpable! After a heady round of nominations (69 nominees in 10 days) we’re down to the fun bit – the real voting to shortlist the Top 3 who’ll be invited to [...]
Over the last year, Grabaseat from Air New Zealand (we’re BIG fans) has been creating waves for its reverse auctions. Now, it’s an advanced system that’s well integrated into [...]
There are a few airline CEOs who never fail to inspire me – Azran Osman-Rani of AirAsia X (the ability to question all assumptions), Andres Fabre of Aviacsa (the grit to emerge from the [...]
