It’s clear that sustainability has become an increasingly important part of an airline’s brand proposition. Many – including Qatar Airways, Turkish Airlines and Austrian, among others – used [...]
Vaccinated airline staff build brand trust Imagine boarding a flight where everyone has tested negative for the virus before boarding, and any staff you deal with has been vaccinated. [...]
A new standard for airline health safety measures that build trust in travel The next time you book a flight, it will be important for you to know what measures the airline is taking to keep you [...]
It is important for airlines to re-build traveller confidence. Some, like Etihad Airways, are going above and beyond in terms of the measures they are taking, as we learned in our conversation [...]
This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”? It’s a way for a brand to have a distinctive identity using [...]
Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in [...]
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]
As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]
SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the [...]
