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  This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”?  It’s a way for a brand to have a distinctive identity using [...]

Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in [...]

Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). [...]

Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]

As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]

SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the [...]

Note: Originally posted on The Aviation Writer, this article was written by Robeel Haq, author of the blog, and former editor of Aviation Business. Robeel is now working at Etihad Airways.   [...]

There has been a lot of educated commentary about Emirates’ latest A380 order taking the fleet size for that specific aircraft to a total of 90. Though that’s impressive, it’s [...]