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  This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”?  It’s a way for a brand to have a distinctive identity using [...]

With social media already becoming a mainstream function at many airline marketing departments, this year we at SimpliFlying have noticed more airlines getting original on social media to [...]

What better time to show passengers that you care than during Christmas? Airlines know this all too well, and each year they unleash some of their most creative marketing initiatives during this [...]

 [framed_box width=”0″ height=”0″ ] Speaking of crowdsourcing, Quality Hunters is probably one of the most enduring successes we’ve seen from an airport. The latest [...]

In the running to emerge top at the 4th Annual SimpliFlying Awards, the award finalists have to score well in both the public voting segment and impress our distinguished judging panel with a [...]

Finalists announced from almost 50 nominations! After 2 weeks and close to 50 excellent nominations, we are extremely excited to unveil the finalists for the following categories. Best Airline on [...]

We’re back with the nominations for July’s round of SimpliFlying Heroes. Over a keenly contested set of two rounds, we’ve had two excellent winners for March and May. We’re sure this month’s [...]

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the [...]

Let’s face it. Those of us who travel frequently have seen our own share of bad, good and great ideas when passing through airports and flying on various airlines. More often than not, we [...]

Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is [...]