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Tag Archives for: "Germanwings"
By Shashank Nigam
January 9, 2012

Socializing the airline booking process – Germanwings follows Alaska Airlines’ lead

It’s now a well known fact that social media is revolutionizing travel distribution, as we shared in our recent Top 10 Case Study pack. While Delta Air Lines was the first to introduce [...]

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By Shashank Nigam
April 7, 2011

Ambush marketing comes to airlines: Germanwings takes over ITB Berlin using Facebook Places

Ambush marketing is not something we associate with airlines. It’s what we see generally during the soccer world cup, when advertisers try to associate themselves with the event, without [...]

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