This article comes from the September issue of Airline Marketing Monthly. You can access the magazine here. Airline safety videos that also work as marketing films have of course been a thing for [...]
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which [...]
So, we all know that Japan Airlines has filed for bankruptcy, is de-listing from the Nikkei Stock Exchange, will be selling all 30 Boeing 747s, shedding 30% of their staff and has hired a new CEO [...]
Airlines often showcase their First Class products to set themselves apart, and attract masses’ attention. After all, it provides great brand leverage, as many people aspire to get there [...]
Airlines faced with a difficult economic environment and near-homogeneous products in-the-air are desperately looking for new ways to woo the customer. And what better way to do this than to show [...]
