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Tag Archives for: "Kulula"
 The Marketing Importance of Airline Liveries
By Vishal Mehra
June 1, 2015

The Marketing Importance of Airline Liveries

As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]

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 Announcing SimpliFlying Heroes 2013! Vote for the SimpliFlying Hero of March 2013 – It’s KLM vs ANZ vs Kulula
By Li Guen
March 13, 2013

Announcing SimpliFlying Heroes 2013! Vote for the SimpliFlying Hero of March 2013 – It’s KLM vs ANZ vs Kulula

*Editor’s note: The poll has closed. An interview blog post with the winner of SimpliFlying Heroes for March 2013 will follow shortly.   SimpliFlying Heroes – Recognizing the [...]

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 [eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
By Marco Serusi
February 25, 2013

[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler

Note: This eBook has since been updated in 2015. Download the latest “Starter Guide: Airline Crisis Communications” here. What all crises share in common: they catch brands unaware  [...]

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 Finalist Presentations for Best Airlines Driving Customer Service from Social Media at SimpliFlying Awards 2012
By Li Guen
September 4, 2012

Finalist Presentations for Best Airlines Driving Customer Service from Social Media at SimpliFlying Awards 2012

It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments. (More to come from our Airline Social [...]

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By Shashank Nigam
June 15, 2012

Why Kulula is the World’s Funniest Airline – Interview with Marketing Head, Heidi Brauer

Marketing that gets you smiling! When South Africa’s President Jacob Zuma tied the knot for the sixth time a few weeks ago, the quick-thinking Kulula Airlines said it would give a flight on [...]

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By Shashank Nigam
February 9, 2010

South Africa’s Kulula Airlines goes back to basics with Flying 101 re-branding

Did you ever know where the black box is located on a plane? Did you know what A.P.U stands for? Probably not, unless you’re a geek. Kulula Airlines of South Africa, which is known for its [...]

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By Shashank Nigam
November 10, 2008

What can airlines learn from the Obama marketing machine?

… Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National [...]

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