Many airlines now have voluntary carbon offsetting schemes, where passengers are encouraged to pay X amount (depending on class travelled and distance) to offset the emissions from their flights. [...]
Should frequent fliers be taxed more for flying more? Can loyalty programmes go “green”, and will create meaningful change? Is a frequent flyer tax the solution? Studies have long shown that [...]
Have you downloaded our flight shaming special report yet? You can access it here. It’s a simple fact that flying more people in your aircraft lowers your average per passenger carbon [...]
This article comes from the September issue of Airline Marketing Monthly, which this month has Lufthansa on the front cover. We featured Lufthansa both for its Upcycling Collection (where an [...]
Over the past year, our Airline Marketing Monthly (AMM) has featured almost 300 airline and aviation marketing campaigns. The only trade publication in the world devoted to aviation marketing [...]
This article was originally published in the June 2018 issue of our Airline Marketing Monthly Report. Airlines have been getting creative with their campaigns for FIFA World Cup: from Icelandair [...]
Launching new liveries can often get polarized reactions. The Lufthansa brand signalled an evolution last week as it launched #LufthansaBlue. It sparked raging debates between those who liked the [...]
Recently, we were invited by Lufthansa to its first FlyingLab, held onboard the inaugural Frankfurt to San Jose flight. It was a one-of-a-kind experience, with a full-fledged in-flight conference [...]
The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas [...]
After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited [...]
