Should frequent fliers be taxed more for flying more? Can loyalty programmes go “green”, and will create meaningful change? Is a frequent flyer tax the solution? Studies have long shown that [...]
Imagine the withdrawal effects the frequent flier who used to be on an airplane three to four times a month? Not only would he or she be feeling awkward at home, but he or she would also be [...]
The Air New Zealand marketing team is not a stranger to nifty marketing. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup [...]
As flight Qantas flight QF2 from Dubai to Sydney diverted to Perth, there were Live accounts of passengers, discussions among aviation experts online and services reporting the status of the [...]
Note: This eBook has since been updated in 2015. Download the latest “Starter Guide: Airline Crisis Communications” here. What all crises share in common: they catch brands unaware [...]
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. [...]
Crises in the Air Transport industry come in many shapes and forms but they usually have three things in common: 1) no prior notice or warning signs, 2) the need to inform large numbers of people [...]
If twenty years ago one had asked an airline marketing executive about the dangers that a bad experience, passed on through word of mouth, could represent for the company’s image and brand he/she [...]
Yes, we gave an award to Qantas for their work with handling the Chilean volcanic ash crises through social media last month, at SimpliFlying Awards for Social Media Excellence. And when you win [...]
Yes, you read that correctly. I did not write Web 2.0. Of course, that’s not because it’s not relevant – it’s terribly relevant – but because this newer term [...]
