Marketing only stays relevant by recognizing the macro-trends that impact customers. Airline marketing is no different. Airlines know that travel has been on the minds of everyone, especially [...]
Late last month, I was on a whirlwind round the world trip. To get from Toronto to Brunei, I spent 55 hours flying, to be 23 hours on the ground. The reason I was on the ground in Brunei was [...]
This morning, Royal Brunei Airlines set forth on its first commercial Boeing 787 Dreamliner flight, flying in from Brunei into Singapore’s Changi Airport. The national carrier of Brunei is [...]
Note: This eBook has since been updated in 2015. Download the latest “Starter Guide: Airline Crisis Communications” here. What all crises share in common: they catch brands unaware [...]
Editor’s note: Recently, Royal Brunei Airlines unveiled a new livery on their aircraft, which received a passionate reaction from aviation enthusiasts and travelers the world over. But the new [...]
Today, we’re releasing the 6th episode of the SimpliFlying Podcasts. It features Dermot Mannion, Deputy Chairman at Royal Brunei Airlines (RBA) in a candid conversation with Shashank Nigam, [...]
While air travel is one of the safest mode of transportation, emergencies do occur sometimes and on April 15, 2012, a Royal Brunei Airlines flight had a hiccup. Here’s what was posted on [...]
