Could airlines be storing up trouble for the future, in the way they are responding to so-called Coronavirus air rage? Earlier this week, the press ran reports about an incidence of so-called [...]
Last year the ‘Woke & Confused’ podcast (which is all about personal environmental dilemnas), devoted an episode to flying. Hosts Livvy Drake and Jessica Ferrow asked guest Anna [...]
First easyJet, then JetBlue, and now Delta. The world’s biggest carrier in terms of revenue and second biggest by passengers flown, is the latest airline to commit to becoming carbon [...]
Have you downloaded our flight shaming special report yet? You can access it here. It’s a simple fact that flying more people in your aircraft lowers your average per passenger carbon [...]
Germany faced an unexpected exit from the FIFA World Cup 2018 after a loss to South Korea in the group stages. The biggest beneficiary of this defeat was Mexico, which qualified for the knockout [...]
Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]
Over the past few years, many marketers and consultants, including ourselves, have consistently talked about the benefits of social marketing. Yet, today, it seems that organic reach may soon be [...]
Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? [...]
Editor’s note: This is a guest post by Shaun Smith, who has been a key catalyst in expanding management focus from the tactical issues of customer service to the much wider and strategic issue of [...]
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in [...]
