This article was originally published in the July 2018 issue of our Airline Marketing Monthly. One of the biggest news stories of the past few months, on both sides of the Atlantic in the USA [...]
Through the ages, travel has been an inseparable element of romance. Delve into novels; watch movies; listen to songs — and you’ll often come across elements such as journeys, separations, [...]
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]
“When everyone is special, no one is” were the closing words for my recent article on TAM’s Ownboard initiative. It stayed with me as I increasingly mulled over why, when every other industry is [...]
As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]
Almost every airline in the world is now on social media platforms, majorly to handle customer care queries efficiently, and also to engage their customers (present and future) in a conversation [...]
Over the past few years, many marketers and consultants, including ourselves, have consistently talked about the benefits of social marketing. Yet, today, it seems that organic reach may soon be [...]
Note: This eBook has since been updated in 2015. Download the latest “Starter Guide: Airline Crisis Communications” here. What all crises share in common: they catch brands unaware [...]
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the [...]
Now that the holiday season is over, it’s worth reviewing the efforts made by airlines and airports all over the world to leverage the magic of the holiday season. The campaigns we found [...]
