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In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting [...]

Airlines and airports these days are having a lot of fun with travelers. And a lot of ideas for some reason involve things popping out of  baggage belts! LAN Airlines surprised kids on [...]

Spanair delights holiday travelers Just around when thousands were stranded at London’s Heathrow Airport and missing Christmas gatherings, Spanair had delightful surprise in store for their [...]