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Tag Archives for: "Thai Airways"
 Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad
By Shubhodeep Pal
February 21, 2014

Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures [...]

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 Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age
By Shashank Nigam
September 10, 2013

Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age

Last Sunday night, a Thai Airways Airbus A330 landing in Bangkok went wrong when the nose gear collapsed and the plane skid off the runway. Fortunately, only 14 people received minor injuries. [...]

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 Thai Airways surprises travelers on Loy Krathong with lotuses, inspired by KLM Surprises
By Shashank Nigam
December 6, 2012

Thai Airways surprises travelers on Loy Krathong with lotuses, inspired by KLM Surprises

Last week, I floated a large candle-lit lotus in the Chao Praya river in Bangkok, courtesy of the Dusit Thani hotel. It was the Loy Krathong festival, one of the two major Thai festivals, in [...]

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By Shashank Nigam
August 17, 2009

Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)

At the Aviation Outlook Summit in Sydney early this month, where I delivered a keynote on airlines + social media branding, the first day was mostly doom and gloom whereas the second day was much [...]

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By Shashank Nigam
November 5, 2008

What does the Thai Airways logo and design stand for?

I’ve always found Thai Airways’ new brand image to be very appealing – purple, gold, and very traditional shapes. But I never really knew what it meant and stood for. So I decided to do [...]

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By Shashank Nigam
July 14, 2008

Travel+Leisure ranks Singapore Airlines, Emirates and Thai Airways as the best in the world

Another ranking, another familiar (and not so familiar) story. This time, Travel+Leisure ranking of World’s Best international airlines ranks Singapore Airlines at the top, followed by [...]

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By Shashank Nigam
May 12, 2008

Airlines with a heart: AirAsia and Japan Airlines

Airlines faced with a difficult economic environment and near-homogeneous products in-the-air are desperately looking for new ways to woo the customer. And what better way to do this than to show [...]

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