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Tag Archives for: "Tiger Airways"
By Shashank Nigam
July 3, 2013

Tiger Airways rebrands to Tigerair, to be more warm and genuine. Hope the warmth goes beyond a new logo

Tiger Airways has rebranded itself as Tigerair, with the jumping tiger gone from the fuselage and more contemporary, simple titles. Much more like an LCC, like Peach in Japan.  The airline has [...]

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By Shashank Nigam
May 31, 2011

Singapore Girl – you’re a cheap way to fly…or are you? Making the low cost Singapore Airlines brand work

I have to admit that I’m a big Singapore Airlines (SIA) fan, and when someone says “you’re a great way to fly”, I can almost sing the SIA melody in my head.  But even I [...]

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By Shashank Nigam
February 11, 2010

Low cost airline brands get creative with ancillary revenues – lounges, shops and cargo!

RyanAir has a new lounge at Stansted. And it’s for real! RyanAir is known for being creative about ancillary revenues. We all know about the much-discussed toilet charge. But did you know [...]

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By Shashank Nigam
October 8, 2009

Singapore Airlines – Time for re-branding?

Image via Wikipedia Note: This is a Guest Post by Kat. She enjoys everything about airlines and works for their worst enemy: an airport. Great brands have emerged amidst doom and gloom of [...]

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By Shashank Nigam
May 21, 2008

Five reasons why budget airlines in Asia are successful

Despite a number of US based airlines going bust in the past few months, and all the talk of consolidation and more bankruptcies in Europe, the budget airlines in Asia seem to be doing rather [...]

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By Shashank Nigam
May 14, 2008

Multi leg flights on budget airlines, great idea

The airline industry is so dynamic that airlines need to keep coming up with innovative ways to make money to stay in business. This is especially true in the case of budget carriers or Low Cost [...]

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