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Tag Archives for: "Virgin Blue"
By Shashank Nigam
August 2, 2010

Re-birth of the Virgin Blue brand – will it work?

This is a guest post by Jonathan Haysom, who is a respected marketer and business development strategist. Currently working for Australia’s number 1 telco and number 1 company by brand value, he [...]

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By Shashank Nigam
March 23, 2009

Is Southwest Airlines model the future for full-service airlines?

. Recently, the Centre for Asia-Pacific Aviation (CAPA) published a report which concluded that the “full-service airline model break down in the new-world order“. “Worldwide, the [...]

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By Shashank Nigam
March 2, 2009

Ancillary revenues and airline branding Special in March at SimpliFlying

Image via Wikipedia Dear Readers, I hope you enjoyed the India Special in February on SimpliFlying, where I featured case-studies and interviews on airline branding in India, including that of [...]

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