Simpliflying Expertise & Impact




Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.



Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.



How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

A few years ago, Qantas was one of the first companies to be burnt by social media when what started as a feel-good #QantasLuxury campaign on Twitter, fast devolved into the butt of jokes — and when the jokes start flying on Twitter, all one can do is run for cover. Last night, the New

Should social media dictate HR policies? Lessons from Air Canada and American Airlines

Two major incidents flared up in the last few days, in the world of airline marketing. Let me first share a quick overview of what happened. To fire, or not to fire? The American Airlines way Last week, US Airways tweeted out possibly the most lewd image ever sent out from a corporate account. For the

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

Darren Van Slyke is an Air Canada million miler, and a fan of the airline. On April 17, 2014, he was traveling from Toronto to Vancouver, on the airline’s brand new Boeing 777. Seated next to him was Dwayne Stewart. Both of them were in Premium Economy. As they waited for boarding to be completed,


The Inaugural Quarterly Airport Marketing Benchmark Report is here, featuring 15 case studies from London Heathrow, Singapore Changi, Amsterdam Schiphol & more!

The digital and mobile revolution has extraordinary implications for every airport as the new Connected

The November Edition of the Airline Marketing Benchmark Report features case studies from Ryanair, Emirates, Cathay Pacific, Turkish Airlines & more!

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013,

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual

The Airline Marketer’s Guide to Using Facebook Hashtags Effectively

Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them

Airports on Social Media: An in-depth Analysis of Key Performance Metrics

Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying.

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