Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.
Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.
How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.
Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of →
Southwest Airlines is the talk of the internet once again. And deservedly so. The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the →
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant →
The digital and mobile revolution has extraordinary implications for every airport as the new Connected →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline →
SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier →
Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013, →
In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ →
Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue →
Last week, SimpliFlying was invited by The Moodie Report to present at the third annual →
Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them →
Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. →