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The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen →
This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences. Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and →
Back for the 5th time, SimpliFlying Awards are bigger and better than ever. And this time in New York, Sep 12! For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United →
A few years ago, Qantas was one of the first companies to be burnt by →
Darren Van Slyke is an Air Canada million miler, and a fan of the airline. →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline →
In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted →
Randy Tinseth has an enviable job if you are into aviation – as the Vice →
Each year, a number of airlines around the world take April Fools’ Day in their →
Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World →
What do you think about airlines and airports using #crowdsourcing initiatives? Tell →
I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social →