Simpliflying Expertise & Impact




Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.



Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.



How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

SimpliFlying In The News – Aug & Sep 2014: Aviation Marketing Insights in NPR, NYC Aviation, Travel Daily News & more!

Each year, September marks a special month on the SimpliFlying calendar as this is when we celebrate the spirit of social media excellence within the airline industry, through the SimpliFlying Awards. This year, we saw views and participation from over 170 cities around the world for the awards. Most importantly, there was a plenty of

SimpliFlying featured at 2014 Air Transport IT Summit Highlights

“You need to know what you measure. Only then can you benchmark yourself against other airlines.” – Shashank Nigam, CEO, SimpliFlying   Age of Connections “Today’s travelers are empowered and we have to deal with them differently. Social media is no longer an afterthought. It’s integral to the airline business. This is the age of

Airport Marketing Exchange: Delivering A Better Airport Experience Via Crowdsourcing Ideas

Editor’s Note: This is a repost of the article by SimpliFlying on Airport World online here. Crowdsourcing, put simply, is the seeking of ideas, opinions, solutions or feedback from large audiences. While this can also be done offline, the existence of social platforms has made it very simple and easy to instantly reach out to


Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and, this year’s report has 7 new trends,

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing.

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented

Airlines need to embrace real time customer service through social media – Case Study

A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when

© 2013 SimpliFlying – Singapore | New York | Vancouver. All Rights Reserved.