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Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.

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Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.

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How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow.

Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Social Media for Airlines: Now and Tomorrow Social media marketing has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has

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Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends,

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing.

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented

Airlines need to embrace real time customer service through social media – Case Study

A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when

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