Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.
Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.
How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.
A few years ago, Qantas was one of the first companies to be burnt by social media when what started as a feel-good #QantasLuxury campaign on Twitter, fast devolved into the butt of jokes — and when the jokes start flying on Twitter, all one can do is run for cover. Last night, the New →
Two major incidents flared up in the last few days, in the world of airline marketing. Let me first share a quick overview of what happened. To fire, or not to fire? The American Airlines way Last week, US Airways tweeted out possibly the most lewd image ever sent out from a corporate account. For the →
Darren Van Slyke is an Air Canada million miler, and a fan of the airline. On April 17, 2014, he was traveling from Toronto to Vancouver, on the airline’s brand new Boeing 777. Seated next to him was Dwayne Stewart. Both of them were in Premium Economy. As they waited for boarding to be completed, →
The digital and mobile revolution has extraordinary implications for every airport as the new Connected →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline →
SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier →
Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013, →
In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ →
Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue →
Last week, SimpliFlying was invited by The Moodie Report to present at the third annual →
Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them →
Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. →