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Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.

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How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to

AIRPORTS – SimpliFlying Awards for Excellence in Social Media Airports 2014

SimpliFlying Awards 2014 for Airports SimpliFlying researches over 600 airlines and airports every 60 days and airport marketing is certainly picking up pace in recent years. The SimpliFlying Awards for Excellence in Social Media Airports 2014 honour airports that push the frontier of innovative marketing in this age of connected traveller. Key Dates: Shortlisted airports will be announced on Aug

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up

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AIRPORTS – SimpliFlying Awards for Excellence in Social Media Airports 2014

SimpliFlying Awards 2014 for Airports SimpliFlying researches over 600 airlines and airports every 60 days

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends,

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing.

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented

Airlines need to embrace real time customer service through social media – Case Study

A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when

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