Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.
Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.
How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.
Each year, September marks a special month on the SimpliFlying calendar as this is when we celebrate the spirit of social media excellence within the airline industry, through the SimpliFlying Awards. This year, we saw views and participation from over 170 cities around the world for the awards. Most importantly, there was a plenty of →
“You need to know what you measure. Only then can you benchmark yourself against other airlines.” – Shashank Nigam, CEO, SimpliFlying Age of Connections “Today’s travelers are empowered and we have to deal with them differently. Social media is no longer an afterthought. It’s integral to the airline business. This is the age of →
Editor’s Note: This is a repost of the article by SimpliFlying on Airport World online here. Crowdsourcing, put simply, is the seeking of ideas, opinions, solutions or feedback from large audiences. While this can also be done offline, the existence of social platforms has made it very simple and easy to instantly reach out to →
Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from →
The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, →
This is Part Two in a two-part series on social media crisis management and responsible sharing. →
This is Part 1 of a 2-part series on how to respond to crises on →
A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline →
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented →
A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when →