Simpliflying Expertise & Impact




Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.



Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.



How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences.  Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and

Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14

Back for the 5th time, SimpliFlying Awards are bigger and better than ever. And this time in New York, Sep 12! For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United


5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

A few years ago, Qantas was one of the first companies to be burnt by

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

Darren Van Slyke is an Air Canada million miler, and a fan of the airline.

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Randy Tinseth has an enviable job if you are into aviation – as the Vice

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Each year, a number of airlines around the world take April Fools’ Day in their

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

      What do you think about airlines and airports using #crowdsourcing initiatives? Tell

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social

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