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Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.

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Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.

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How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14

SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the best of their social media milestones at the Travel Distribution Summit hosted by EyeforTravel in New York City. These winners and highly commended finalists had been shortlisted from

[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa

I had the opportunity today to deliver a keynote presentation at the Eyefortravel Travel Distribution Summit in New York City. I had the pleasure of sharing the stage with Google, Sabre and IHG. The focus of my presentation was to provide an industry outlook into what are the key opportunities for travel marketing, with the advent of mobile

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

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Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends,

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing.

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented

Airlines need to embrace real time customer service through social media – Case Study

A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when

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