"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliExplore
Insights
Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.
Expertise
How we’ve helped over 25 airlines and airports develop profitable Customer Engagement strategies.
Connected Traveller, Connected Airports – ACI World Annual Congress #ACIIstanbul
The Director General of ACI World, Angela Gittens recently stated, “Airport leaders know the value of placing passengers first and consequentially have invested in facilities and woven airport business strategy around passengers.” However, from the passenger’s perspective these efforts are often the airport’s best kept secret. Airports are often too busy managing operations and rolling …. continue reading →
Airbus A350 First Flight on social media – an analysis of #A350FirstFlight
New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 flight, ahead of the Paris Airshow. Like RedBull’s stratosphere jump by Felix Baumgartner, today’s first flight of the Airbus …. continue reading →
SimpliPopular
The February 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, Vueling, Turkish Airlines, AirAsia & more!
I bring good tidings to you on this Valentine’s Day. It’s that time of the …. continue reading →
[Videographic] Airports and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
A couple of months ago, we released a short infographic accompanied by a premium report …. continue reading →
[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
Welcome to a new year – a year full of hope, new beginnings and not …. continue reading →
Top 10 Airline Mobile Apps that Engage the Connected Traveler
The rise of the Connected Traveler, spurred by the constantly increasing availability of an Internet …. continue reading →
[Presentation] Airport travel retail, in the Age of the Connected Traveler #trinity2013
I had the great opportunity to present for the first time at the Trinity Forum …. continue reading →
Eleven things airports can do to get travelers to really LIKE them (Inspired by Seth Godin)
Let’s face it – most of us hate being at airports. We want to get …. continue reading →
Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
In our first major conference presentation this year, I had the opportunity to deliver the …. continue reading →
[eBook] Wisdom Quotes on Marketing to the Connected Traveler
All in One Book – 42 wisdom quotes, 10 key statistics If there is one …. continue reading →
30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013
As we enter 2013, the expectations from airlines and airports to live up to the …. continue reading →