Surprise Dance on Finnair Flight to celebrate India’s Republic Day – it’s better than a flashmob!

by Shashank Nigam | January 25th, 2012
No Comments


Finnair has been in the news over the last few months. First, they rebranded to a new, clean livery. Then they launched the Singapore route by having an Angry Birds competition on-board, which went crazy-viral. And now, the airline that prides itself in providing the shortest flying times between India and North America has gone a step further, with a dance crew surprising passengers after boarding of a Finnair flight to Delhi to celebrate India’s Republic Day on January 26th 2012. Just imagine blonde flight attendants dancing to Bollywood tunes right after you board a flight! And that’s exactly what happened.  

 

The magic of delighting customers: Top 10 Wow Initiatives by Airl...

by Marco Serusi


In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the... 

Size doesn’t matter. Interview with Estonian Air CEO Tero T...

by Shubhodeep Pal


Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, the changes that we’ve seen so far are just... 

SimpliFlying launches fortnightly Marketing Strategy podcasts for...

by Shubhodeep Pal


We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just... 

Introducing the newly expanded SimpliFlying team, with special fo...

by Shashank Nigam


SimpliFlying has become known for its thought leadership in the aviation marketing space – from our Top 10 Case Study packs to our infographics and presentations at industry conferences. And this year, we’re looking to carry on... 

Vueling Business Class drives awareness creatively: The cloud tha...

by Marco Serusi


When thinking of marketing and advertising one could hardly imagine two more different customer experiences than the ones provided by the so called “wow” campaigns we’ve seen over holidays season, and the leaflets that are often handed... 

[Infographic] How travel marketers calculate ROI on social media ...

by Shubhodeep Pal


Over the last year, SimpliFlying went pretty big with infographics. Big both in terms of the issues we tackled and the buzz we generated. We scored especially huge hits with our social future of loyalty and resources dedicated to social media... 

Results announced: The SimpliFlying Hero for January 2012 is Pooj...

by Shubhodeep Pal


Last week, we announced that we’re revamping the SimpliFlying Heroes initiative and hereon we’d be crowning our Heroes after a free and fair voting process open to all. Now, after an exhilarating and arduous week of voting, the... 

Why the in-flight wi-fi business model needs a re-think (Hint: ai...

by Shashank Nigam


Lessons from a cafe in Argentina In my keynote speeches, I like to share the example of a cafe in Argentina that was in a dilemma about whether to charge for wifi or not. They had the option of charging for wifi, giving it free for a while... 

Socializing the airline booking process – Germanwings follo...

by Shashank Nigam


It’s now a well known fact that social media is revolutionizing travel distribution, as we shared in our recent Top 10 Case Study pack. While Delta Air Lines was the first to introduce booking on Facebook almost two years ago, it was Malaysian... 

Goodbye Rico: a collection of the best moments of Air New Zealand...

by Marco Serusi


On the morning of December 1st 2011, the world woke up feeling a little empty and sad: Rico, the Air New Zealand mascot, had been “killed”. Eleven days after the unthinkable happened, and thanks to the help of Rico’s Facebook... 

 
 

More Articles By Category

Revenue

Loyalty

Engagement

Customer Service

PR

Crisis Mgmt

Top 10

Heroes

Interviews

 

Engage Us to Speak

 

SimpliFlying on Twitter

 
 

SimpliFlying Store*

*For details, visit Store Page.

PURCHASE WEBINARS

Discounted Annual Subscription | $795


Social Loyalty | Single Purchase $79


Social Shopping | Single Purchase $79


Social CRM for Airlines | $0


Calculating ROI From Social Media | $79


Driving location based engagement | $79


Managing Aviation Crises | $79


For more, visit the Store Page.
 

Popular Posts

 

Archives