Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.
Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.
How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.
Social Media for Airlines: Now and Tomorrow Social media marketing has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has →
Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by →
Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from →
The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, →
This is Part Two in a two-part series on social media crisis management and responsible sharing. →
This is Part 1 of a 2-part series on how to respond to crises on →
A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline →
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented →
A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when →