Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.
Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.
How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.
Imagine you’re the VP of Marketing at Turkish Airlines, and you need to deal with Kobe and Messi. You’ve got a tough job. First, you got to create a new advertisement that gets more than 100 million views on Youtube (because that how viral your last advertisement went). Then, you’ve got to come up with a →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If →
51% of airports stated that they would be increasing their social media budget for 2014, compared to a year ago when only 38% were confident of increasing their budget. Airport Social Media Outlook 2013/ 2014 Over this year, there has been a rising number of social media initiatives from airports. While that is good empirical →
The digital and mobile revolution has extraordinary implications for every airport as the new Connected →
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline →
SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier →
Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013, →
In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ →
Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue →
Last week, SimpliFlying was invited by The Moodie Report to present at the third annual →
Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them →
Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. →