Simpliflying Expertise & Impact




Latest cutting-edge thought-leadership from the SimpliFlying team on Airline and Airport Marketing 2.0.



Case-studies, nuggets of wisdom from industry stalwarts, product & event announcements.



How we’ve helped over 35 airlines and airports develop profitable Customer Engagement strategies.

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of

5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

Southwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant


The Inaugural Quarterly Airport Marketing Benchmark Report is here, featuring 15 case studies from London Heathrow, Singapore Changi, Amsterdam Schiphol & more!

The digital and mobile revolution has extraordinary implications for every airport as the new Connected

The November Edition of the Airline Marketing Benchmark Report features case studies from Ryanair, Emirates, Cathay Pacific, Turkish Airlines & more!

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013,

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual

The Airline Marketer’s Guide to Using Facebook Hashtags Effectively

Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them

Airports on Social Media: An in-depth Analysis of Key Performance Metrics

Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying.

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