The SimpliFlying Difference
Founded in 2008, SimpliFlying is one of the world’s largest aviation marketing, branding and communications consultancy firms. We have worked with over 100 aviation clients in airline branding, customer experience, digital marketing, crisis communications and sustainability initiatives. SimpliFlying’s analysis and insights have been featured in leading international media outlets such as BBC, CNBC, Reuters, Bloomberg, Wall Street Journal and the New York Times.
On Earth Day 2022, SimpliFlying launched a new sustainability practice and podcast called Sustainability in the Air. The SimpliFlying team comprises consultants across the world in countries including the United Kingdom, Singapore, Canada, India, and Spain.
Post-pandemic, trust in travel needs to be re-built by planning and investing for a world in which more people can travel with far less impact on the planet.
Our mission
In the past 15 years, we have been on a mission to help airlines build trust in travel.
In 2008, to build trust, airlines had to deliver customer service via Twitter, drive revenues on Facebook, and handle crises via social media. SimpliFlying became a global leader in social media strategy for aviation, working with over 100 brands in the first decade.
Then in 2019, to build trust, airlines had to highlight their health and safety efforts. From being the first to release a 58-touchpoint map called the “Rise of Sanitised Travel” to launching APEX Health Safety powered by SimpliFlying ratings, I’ve led from the front. Our Fit2Fly product allowed airlines to own the customer journey by offering COVID-testing and wellness services within the booking path.
In the future, airlines will need to get sustainability right to build trust. That’s our focus now.
Our culture
Since 2009, we have not only worked with an enviable list of aviation brands but also built a unique work culture that appeals to the disruptors in the industry.
Our team is young, energetic and brimming with ideas on how to make airlines remarkable. These are ideas based on over ten years of working with over 100 aviation firms and analyzing hundreds of aviation marketing campaigns monthly.
With our work culture experiments, we have created a culture that’s the talk of the industry – from our forced leave policy to #DeepFridays. Come, learn more about the team.
READ MORE ABOUT SIMPLIFLYING’S WORK CULTURE
Books
- Can You Hear Me?: How to Connect with People in a Virtual World by Nick Morgan (October 2018)
- Work Is Not a Place: Our Lives and Our Organizations in the Post-Jobs Economy by Linda Nazareth (November 2018)
Our clients
In 2008, to build trust, airlines had to deliver customer service via Twitter, drive revenues on Facebook, and handle crises via social media.
SimpliFlying became a global leader in social media strategy for aviation, working with over 100 brands in the first decade.
In 2008, to build trust, airlines had to deliver customer service via Twitter, drive revenues on Facebook, and handle crises via social media. SimpliFlying became a global leader in social media strategy for aviation, working with over 100 brands in the first decade.
Meet the team
Always on the cutting edge, I believe trust in travel needs to be rebuilt by planning and investing for a world where more people can travel with far less impact on the planet.
Shashank Nigam 
Founder & CEO
Aviation is a cultural, economic and social good. It’s also a growing contributor to global warming. I want to do something about that.
Dirk Singer
Head of Sustainability
NYT says short people are eco-friendly, yet I’d prefer flying from Spain to Latvia. Here to explore how tech can help us live, work, travel more sustainably.
Baiba Dreimane 
Project Director
Chief Operating Officer at SimpliFlying. Now that sustainability has seized the world’s attention, it’s time to replace marketing and PR cynicism with real action.
Shubhodeep Pal 
Chief Operating Officer
I believe that design often determines how well a message is received or permeates people’s consciousness. My passions apart from environmentalism are cinema, technology, music, comics 🌵
Ligia Helena Fernández 
Head of Design
The route to a sustainable future is clear: fewer buzzwords & PR catchphrases; investing in tech & research that may be boring but actually work; and greater cooperation among governments, citizens & academics. Don’t get me started on carbon offsets!
Ayushi Badola
Sustainability Specialist
I am not afraid to face a challenge, especially with numbers. I’m open and honest and try to be fair in everything I do.
Wendy Sim 
Chief of Staff
I help put together articles and insights for the “Sustainability in the Air” podcast.
Mira
Intern
