The definitive book
on airline marketing
& branding.
The definitive book on airline marketing & branding.
More than 10,000 copies in circulation.
SOAR is the first book to chart the journey of eight exceptional airline brands through eyes of the very people who made it happen – the employees.
In writing this book, SimpliFlying CEO Shashank Nigam has drawn on his experience of helping 70+ brands in aviation to become remarkable.
Why not consider a special edition for your airline?
Three editions of SOAR have been published across the world, including two special editions for SAUDIA and WestJet – and a third special edition to be revealed very soon! Inspire your employees by sharing the story of your brand and their achievements alongside some of the top airlines in the world.
Did you know?
Two years after the launch of SOAR, the 10,000th copy was auctioned for a total of $780 for charity in an impromptu auction at the 2018 Airport Council International Customer Excellence Global Summit.
About the author
Shashank Nigam
In the past 15 years, I have been on a mission to help airlines build trust in travel. In 2008, to build trust, airlines had to undergo a digital transformation through social media Then in 2019, to build trust, airlines had to highlight their health and safety efforts. In the future, airlines will need to get sustainability right to build trust. That’s my focus now.
Highlights from book signings & launches
