SOAR

The definitive book
on airline marketing
& branding.

The definitive book on airline marketing & branding.

More than 10,000 copies in circulation.

SOAR is the first book to chart the journey of eight exceptional airline brands through eyes of the very people who made it happen – the employees.

In writing this book, SimpliFlying CEO Shashank Nigam has drawn on his experience of helping 70+ brands in aviation to become remarkable.

SimpliFlying

Featuring 8 Exceptional Airline Brands

SimpliFlying
SimpliFlying

Why not consider a special edition for your airline?

Three editions of SOAR have been published across the world, including two special editions for SAUDIA and WestJet – and a third special edition to be revealed very soon! Inspire your employees by sharing the story of your brand and their achievements alongside some of the top airlines in the world.

Did you know?

Two years after the launch of SOAR, the 10,000th copy was auctioned for a total of $780 for charity in an impromptu auction at the 2018 Airport Council International Customer Excellence Global Summit.

SimpliFlying

About the author

Shashank Nigam

In the past 15 years, I have been on a mission to help airlines build trust in travel. In 2008, to build trust, airlines had to undergo a digital transformation through social media Then in 2019, to build trust, airlines had to highlight their health and safety efforts. In the future, airlines will need to get sustainability right to build trust. That’s my focus now.

SimpliFlying has unparalleled industry breadth, and not just depth of knowledge, that makes them a valuable partner to work with.

Mike Szucs

Chairman, Cebu Pacific Airways

Essential for airline executives and those who wish to become airline executives.

Prof Keith Mason

Head, Centre for Air Transport Management
Cranfield University

SimpliFlying has unparalleled industry breadth, and not just depth of knowledge, that makes them a valuable partner to work with.

Mike Szucs

Chairman, Cebu Pacific Airways

Few have been able to distil lessons from the best airline brands for the rest of us like SimpliFlying does.

Henri Courpron

Former CEO, ILFC and Airbus North America

Essential for airline executives and those who wish to become airline executives.

Prof Keith Mason

Head, Centre for Air Transport Management
Cranfield University

SimpliFlying has unparalleled industry breadth, and not just depth of knowledge, that makes them a valuable partner to work with.

Mike Szucs

Chairman, Cebu Pacific Airways

Few have been able to distil lessons from the best airline brands for the rest of us like SimpliFlying does.

Henri Courpron

Former CEO, ILFC and Airbus North America

Highlights from book signings & launches

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Sustainable Aviation Fuels Powerlist 2023

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