Author – Shashank Nigam

Shashank Nigam

Chief Executive Officer, SimpliFlying

Post-pandemic, trust in travel needs to be re-built by planning and investing for a world in which more people can travel with far less impact on the planet.

Announcements

Why Air Asia’s “budget alliance” with Qantas and Jetstar is a stroke of genius – Live on CNBC Asia with Martin Soong

January 06, 2010

by Shashank Nigam

Interviews

What makes airBaltic’s “hybrid” airline model so successful? Interview with CCO Tero Taskila

January 06, 2010

by Shashank Nigam

Brand Xpectation

What does 2010 have in store for Middle East airline brands like Emirates, Etihad, Qatar Airways and others?

January 05, 2010

by Shashank Nigam

Announcements

The essence of SimpliFlying: aviation, branding, travel, airlines and social media (Plus: What’s new in 2010)

January 04, 2010

by Shashank Nigam

Brand X-Factor

How can an airline create a viral video? Learn the power of surprise from TAP Portugal’s Christmas dance at Lisbon airport

December 29, 2009

by Shashank Nigam

Brand Xternalities

How airline brands can be shielded from TSA and airport security measures in the aftermath of Northwest flight 253 terrorist plot

December 28, 2009

by Shashank Nigam

Announcements

Seasons Greetings from SimpliFlying!

December 27, 2009

by Shashank Nigam

Brand Xpression

68 love marks from Southwest Airlines’ Paula Berg that can help British Airways prevent a future strike by Unite

December 18, 2009

by Shashank Nigam

Presentations

Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media

December 10, 2009

by Shashank Nigam

Brand eXecution

Have you flown the NEW Air India yet? I have. Here is my brand experience from Toronto to London Heathrow.

December 08, 2009

by Shashank Nigam
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