Author – Shashank Nigam

Shashank Nigam

Chief Executive Officer, SimpliFlying

Post-pandemic, trust in travel needs to be re-built by planning and investing for a world in which more people can travel with far less impact on the planet.

Brand eXecution

Three lessons in airline branding from Singapore Airlines, Virgin Atlantic and Delta

September 18, 2009

by Shashank Nigam

Brand X-Factor

JetBlue’s all you can fly offer used for a good cause: a human billboard for students in Zambia

September 10, 2009

by Shashank Nigam

Brand Xternalities

Jet Airways’ pilots mass sick-leave make the once glorious Indian airline brand look confused

September 09, 2009

by Shashank Nigam

Brand Xpectation

Awesome TV advertisement: Southwest baggage handlers take a dig at airlines that charge a bag fee

September 08, 2009

by Shashank Nigam

Announcements

SimpliFlying welcomes two aviation stalwarts to its Board of Advisors – Donald Schenk and Patrick Murphy

September 08, 2009

by Shashank Nigam

Brand Xpectation

What will bring Russian airline brands out of their slumber? In conversation with industry expert Stuart Barwood

September 07, 2009

by Shashank Nigam

Brand Xpression

High Flying Tweets: 11 of the best airline or aviation bloggers / journalists to follow on Twitter

August 31, 2009

by Shashank Nigam

Brand X-Factor

SimpliFlying releases The Answer in response to “United Breaks Guitars” by Dave Carroll, the de-facto CMO of United Airlines

August 24, 2009

by Shashank Nigam

Brand X-Factor

So you work for an airline? Here are Eleven steps to lead the social media branding initiative, and become a rockstar!

August 21, 2009

by Shashank Nigam

Brand Xternalities

Airline brands to look out for, and those that can rest in peace beyond 2009

August 17, 2009

by Shashank Nigam
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