Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand Xpectation

Brand Placement 2.0: airBerlin sponsors the weather girl, weather map and more..

February 14, 2011

by Shashank Nigam

Brand eXecution

Airlines and airports in social media should think about scalability of efforts, not just buzz!

February 07, 2011

by Shashank Nigam

Brand X-Factor

Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]

January 28, 2011

by Shashank Nigam

Brand Xperience

Flight attendants: Lost The Fire For Customer Service Excellence? Time To Retire!

January 24, 2011

by Shashank Nigam

Brand X-Factor

KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?

January 17, 2011

by Shashank Nigam

Announcements

A Brand New SimpliFlying – from airline branding pioneers to leading customer engagement at airports and airlines

January 07, 2011

by Shashank Nigam

Announcements

Happy New Year from SimpliFlying!

January 01, 2011

by Shashank Nigam

Commentary

Christmas Cheer – For Airline Geeks, Scandinavian style – thanks to Christian Kamhaug

December 23, 2010

by Shashank Nigam

Brand Xperience

Creating the best food in Economy Class: Turkish Airlines Do&Co take us behind the scenes

December 20, 2010

by Shashank Nigam

Commentary

The future of airline marketing in 2011: key takeaways from IATA Commercial Strategy Symposium

December 14, 2010

by Shashank Nigam

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