Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand Journeys

Brand essence of Malaysia Airlines – experiencing Malaysian Hospitality

March 18, 2010

by Shashank Nigam

Announcements

Join me in Santiago de Chile, at IATA Wings of Change conference – 2 free passes up for grabs

March 10, 2010

by Shashank Nigam

Brand Xpression

Five steps to Customer Service Excellence for United Airlines (with real-life case study)

March 09, 2010

by Shashank Nigam

Brand Xpectation

Five lessons from the most innovative loyalty programs in the world – Inspired from Loyalty 2010

March 03, 2010

by Shashank Nigam

Brand Xtensibility

Gulf Air and Kuwait Airways up for sale – do the brands stand a chance?

March 01, 2010

by Shashank Nigam

Uncategorized

SimpliAirbus – The road ahead for Airbus in Social Media, for A380 and A350

February 28, 2010

by Shashank Nigam

Brand Xternalities

The day airlines’ Twitter accounts were hacked, and three steps to reverse the brand damage

February 26, 2010

by Shashank Nigam

Brand Xtensibility

The “Jetstar-isation” of Qantas is not over yet. Is the LCC taking over the legacy parent brand?

February 22, 2010

by Shashank Nigam

Uncategorized

How Airports can drive results from social media #simpliACI

February 19, 2010

by Shashank Nigam

Brand Xtensibility

Five ideas for Garuda Indonesia to drive demand from Europe, by rebuilding its brand (Plus: Interview with CEO Emirsyah Satar)

February 19, 2010

by Shashank Nigam

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