Announcements
Why Air Asia’s “budget alliance” with Qantas and Jetstar is a stroke of genius – Live on CNBC Asia with Martin Soong
January 06, 2010
by Shashank Nigam
Interviews
What makes airBaltic’s “hybrid” airline model so successful? Interview with CCO Tero Taskila
Brand Xpectation
What does 2010 have in store for Middle East airline brands like Emirates, Etihad, Qatar Airways and others?
January 05, 2010
The essence of SimpliFlying: aviation, branding, travel, airlines and social media (Plus: What’s new in 2010)
January 04, 2010
Brand X-Factor
How can an airline create a viral video? Learn the power of surprise from TAP Portugal’s Christmas dance at Lisbon airport
December 29, 2009
Brand Xternalities
How airline brands can be shielded from TSA and airport security measures in the aftermath of Northwest flight 253 terrorist plot
December 28, 2009
Seasons Greetings from SimpliFlying!
December 27, 2009
Brand Xpression
68 love marks from Southwest Airlines’ Paula Berg that can help British Airways prevent a future strike by Unite
December 18, 2009
Presentations
Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media
December 10, 2009
Brand eXecution
Have you flown the NEW Air India yet? I have. Here is my brand experience from Toronto to London Heathrow.
December 08, 2009
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